I heard someone say the other day that Youtube was the future of entertainment. In my opinion, that statement is spot on except the future is now. It has already replaced TV for most people and it's pretty clear that we have love for YouTubers since we support guys like John Hicks, Caleb Quanbeck, Adam LZ, Nate Richter, and Dylan Stark but the reasons why may not be so obvious. We back Youtube as an outlet for riders because of the freedom that it provides them creatively and financially (yes, these guys make money for making videos) while exposing BMX to the world. Long gone are the days of a rider either having to compete in contests or work shit jobs to support their passion.
To elaborate on that, Youtube also takes BMX away from the competitive head-to-head ways of the past where everything is about who's the best at a trick and adds a layer of personality and art. BMX is a lifestyle. Not a sport like football or baseball, where you keep score and compete with people (at least the type we ride) and we'd like to see it stay that way. Now don't get me wrong, we still love a good street edit with a nice beat (monthly mix #1) and when we do put them out you know exactly where to find them. Thanks Youtube.
Here are a couple new videos to peep in case you don't subscribe to these guys yet (you should subscribe tho):