We all want to feel like we're part of something that we can support, that in turn supports us back. One way this can be attained in bike riding is in the form of the elusive sponsorship. Sponsorships can come in many forms from free stickers to signature products and trips around the world. The goal of this article is to paint a clear picture of how it all works (at least at Stranger).
Here's the breakdown:
• How to get sponsored: This is a complicated one that is different for every company but one way to describe it would be to be the best at something. What you are the best at is up to you but the easiest way to do this is to find two unique things that interest you and merge them to create a unique point of value. This may be a specific type of riding for instance wall-rides + manuals, but it could also be as simple as being a positive person + always helping people work on their bikes. Now that your unique value is covered (assuming you're interested in being sponsored) you'd want to choose the brands that you like and/or feel a connection to and represent them on your setup. From here you can either get noticed organically by posting clips online and/or riding for a local shop or by taking your shot on something like our street team. Blindly emailing companies is almost never going to get the type of reply you're looking for.
• How to be sponsored: This one is a little easier, the more you do for a brand the more they will typically do for you. This can range from progressing and posting clips, to entering contests, to being a positive member of your community. As long as you're a good representative of yourself and the brands you're involved with you're doing it right.
• Why get sponsored: This is more of a personal question for you to ask yourself but typically the reason is some type of support system. Whether it be in the form of cheap/free parts, to keep your bike running year round or to just feel like you are a part of something, you should try and identify what it is you are seeking in order to feel good when you achieve it. The one piece of advice I can give here is if you are seeking it to reach a level of fame or personal gratification you're always going to be let down. Do it for yourself and the feeling bike riding gives you.
When I was coming up everyone always told me getting sponsored was pure luck but I believe luck happens when preparation meets opportunity meaning if you're ready when your window opens you will succeed in most cases.
Now with all that said we do not accept applications for the riders we choose to be on our affiliates list but we do have a street team. The street team is an introductory sponsorship that can offer free and/or discounted gear, free promotional material, and the chance to be a part of the Stranger brand. Once a rider is on the street team their position can grow within our company based upon their contributions and the opportunities we have available. Sponsorship is a collaborative effort where the more support you show, the more you receive. If this sounds like something you have been looking for you can fill out the application here.